AngoraGarnet Silfverberg AB attaches great importance to the protection of your personal data.
Through this Privacy Statement we want to provide clear and transparent information about how we deal with your personal data and privacy. We make every effort to ensure your privacy and handle personal data with the greatest care. We do everything we can to protect your privacy. In all cases, Athleteshop adheres to the applicable laws and regulations, including the General Data Protection Regulation. Athleteshop shall develop, implement and maintain adequate technical and organisational security measures to safeguard the security of the Personal Data in accordance with Data Protection Laws.

We collect these information:
We collect personal contact information such as name, postal address, email address, social networking or telephone number.
Information about using our website
When you visit or interact with our site or newsletter, we automatically use data collection technology to collect certain information about your activities. It includes information about which links you click, which pages or content you're viewing and how long and other similar information and statistics about your visits, such as response times to content, file retrieval errors, and visitor length on certain pages. This information is automatically retrieved using cookies (browser cookies, flash cookies). Read more under ”Adjust Your Personal Information” and ”Cookies / Similar Technologies”.
Consumer Feedback
Information that you voluntarily give us about your experiences of our products and services.
Consumer Generated Content

Content you create and then share with us by uploading it to any of our sites or apps, including apps on social networks like Facebook. It can be photographs, video clips, personal stories or anything else. We can collect and publish consumer-generated content in a wide range of activities, including competitions and other campaigns, web community and consumer activities, and participation in third party social networks.
Information in social networks
Information you share publicly on a social network or information that is part of your profile in a social network belonging to third parties (such as Facebook) and which you allow the network to share with us. This includes basic account information (name, email address, gender, birthday, home location, profile picture, username, friend list, and the like) and additional information or activities that you allow the social network to share. We receive information about your profile or sections of your social network profile every time you download or communicate with an AngoraGarnet web application on a social network such as Facebook every time you use a social networking feature integrated on the AngoraGarnet Web site or at any time You communicate with us through a social network. To learn more about how your data in third-party social networks is retrieved by AngoraGarnet, or if you do not agree to share social networking information, visit the site for each social network.
Payment information and financial information
We collect the payment information and finansial information we need to complete an order or which you use to make a purchase, such as payment or credit card details (cardholder name, card number, last day of validity) or other forms of payment. We do not have access to bank details such as credit card information, but are handled by affiliated bank suppliers. Regardless of method, we handle payment information and financial information in a manner that complies with applicable laws and standards.

Collection, purpose and legal basis
In order for our processing of your personal data to be legal, it is required that there is a legal basis for this, i.e. it is necessary to fulfill a contract with you or a legal obligation, or that the processing is made after evaluation of legitimate interests or after you have given your consent to a specific process of your personal data. Below are examples of the purposes for which we process your personal data and on the basis of which legal basis this is done, unless expressly stated in connection with the collection of your personal data.
Legitimate interests
AngoraGarnets, where applicable, legitimate interests in the below mentioned cases of processing personal data is in order to be able to offer you a better customer experience as well as to provide you with personalized custom offers and other relevant information as well as good service and communication. As part of our request to constantly try to make improvements for you as a customer, we analyze how you use the services. Another legitimate interest is to prevent crime and create security for our customers, our employees and for us as a company.
When we respond to requests and other issues, we usually get the contact information and information (such as order status, technical issues, questions or complaints about products, general issues) that we need to resolve the issue.
Legal basis: Completion of agreements (customer questions) and legitimate interests (other)
Competitions, marketing and other promotions
We may use your personal information to provide you with information about goods or services (such as promotional material, promotions or offers). It may be through email, ads, text messages, phone calls and postal mailings to the extent permitted by applicable law. This use of your personal data for marketing purposes may also be subject to so-called profiling. Some of our campaigns can be conducted on third party websites and / or in social networks.
Legal basis: legitimate interest
Social networks
To send you ads and communicate with you in social networks, we use your personal information when interacting with features in third party social networks, such as "like" features. You can find out more about the features and profile information we can get about you, plus how to avoid disclosing the information by reviewing the social network privacy policy.
Legal basis: legitimate interest
Individual customization (offline and online)
We may use your personal information to analyze your preferences and habits, to anticipate your needs, to improve and tailor your experience on our websites and in our apps to ensure that content from our websites / apps is optimized for you and your computer or device and to enable you to use interactive features if you wish.
Legal basis: legitimate interest
Interest-based advertising
We can collaborate with advertising networks and other providers of advertising services that we and other unrelated companies hire to promote online advertising.
Legal basis: legitimate interest
Order Fulfillment
We use your personal information to process and deliver your orders, inform you about the status of your order, check addresses, verify your identity and other fraud prevention activities. This means that we use some personal contact information and payment information.
Legal basis: Completion of agreement
Other general purpose
We use your information for other general business purposes, such as internal marketing studies and demographic surveys, and to measure the effectiveness of advertising campaigns, to evaluate, develop and improve our services and products and systems. We also use your personal information to ensure our own security, prevent abuse of our services, prevent and investigate violations, and fulfill obligations we have by law.
Legal basis: Legitimate interests and fulfillment of a legal obligation

Information to third parties
We are very concerned about protecting your personal information. Except where you have given your consent, we do not license or sell your personal information to third parties. However, we may transfer to, or share your personal information with, selected third parties as follows.
Service providers
Here we mean third-party companies that we hire to help us conduct our business (such as order fulfillment, payment management, fraud prevention and identity checks, debt collection, website operations, support services, campaigns, web development, customer service, etc.). Service providers and their staff only have permission to use your personal data on our behalf for the specific tasks they have to perform in accordance with our instructions and act as personal information assistants for us. They are required to keep your personal information confidential and secure.

Collaboration with Studieförbundet Vuxenskolan as serviceproviders at Bohusfestivalen
For the event Bohusfestivalen AngoraGarnet Silfverberg AB collaborates with Studieförbundet Vuxenskolan, which handles all bookings during the festival days 14-18th september 2022 from the festivaloffice at Bohusfestivalen inclusive AngoraGarnet's workshops and lectures, booked via AngoraGarnet.
Studieförbundet Vuxenskolan is an idea-driven public education organization with the vision of a society where people grow through knowledge, insight and participation.
Due to legal reasons
If the AngoraGarnet or its assets are acquired by or merged with another company, including through bankruptcy, we may share your personal information with one of our successors. We may also disclose your personal information to third parties when required by applicable law, in connection with legal proceedings (such as responding to a request from competent law enforcement authority to protect our rights, our privacy, security, property or the public, or to enforce terms of use or terms of our site).

How we protect your personal information

How long we save your personal data for
AngoraGarnet will process your personal data as long as required to fulfill the purposes for which your personal data were collected or to comply with applicable legal requirements. In terms of customer and vendor information, we retain data for 7 years after termination of contractual relastionship. After that , the data will be erased.
Persons who have access to your personal information
Your personal information is only processed by authorized personnel in the performance of their duties and depending on the purposes for which your personal information is collected.

Actions in operating systems
We store your personal data in operating systems that use appropriate safety to prevent unauthorized access. We comply with reasonable standards for the protection of personal data. Should we detect integrity breaches, AngoraGarnet will notify the Data Inspectorate and the affected customers where required by law.

Adjust Your Personal Information

Cookies / similar technologies
You can set your browser to block all or some cookies or to notify you when a site uses cookies.
In order to use the webshop, your browser must support and allow cookies for If you disable cookies for, the webshop does not work.
A cookie is a text file that is saved when viewed from a website, and at later visits, downloaded from the visitor's computer or computer-like devices, for example. mobile phones / tablet. The cookie is saved in connection with the files used by the computer's browser or corresponding software.

At you will find both first-party cookies and third-party cookies

First-party cookies are set by the site directly invoked by the user when this specifies the site's address by entering text or clicking a link. First-party cookies are used at to identify the user and remember the settings, such as product listing mode (grid / list), and when making purchases.

On, cookies are used for the following third party services:
· Google Analytics (statistics)
· Facebook (social media)
· AddThis (share button)
In-depth information about what cookies are and how to clear / block cookies can be found at

Your rights
Right of access
According to law, you are free to request information about what personal information AngoraGarnet have saved about you after clearly specifying what information you wish to share (for example, what categories of specific personal data we process about you and for what purposes). You can pursue these rights by contacting us. We will then want to ensure your identity. We answer your requests without unnecessary delay and within a month. In case we can not meet your wishes, we will notify you and state why.
Change and removal of personal data and data portability
As described in law,  you may request removal, correction or amendment of your personal data, refuse processing of your personal data, limit usage and disclosure of personal data, transfer (portrayed) the personal data you provided to us and revoke any consent to processing your personal data. It may be required that we retain part of your personal information after you request removal to fulfill our obligations under law or agreement. It may also be permitted under applicable law that we retain certain personal data to meet our business needs. Please note that all information submitted to us is processed in accordance with applicable laws and to the extent permitted by law.
Right to objections
You are entitled to object to our processing of your personal data based on the legal legitimate interests. We must then, after you have specifyed which process you are objecting to, show that there are interests that weigh heavier. You also at any time have the right to object to the processing of your personal data for direct marketing, including profiling.
Changes and complaints
Changes / adjustments to the policy
AngoraGarnet has the right to make changes to the privacy policy. If any significant changes are made to the privacy policy, we will inform you in good time before any changes occur.
If you believe that we process your personal information in violation of current regulations, please report this to us as soon as possible. You may contact the Data Inspectorate if you have complaints about our personal data processing.

Contact Us
If you have any questions or want to comment on the policy and our privacy practices, please contact us at: or call +46 (0)526 263 26 alternatively mobile phone +46 (0)70 262 51 49.

Privacy Policy is updated 20220506

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